We help small businesses clarify and communicate their branding, online presence and marketing strategy to attract and delight more customers, guests, patients, clients or members.

Chris Jack

Chris Jack

Chris Jack

Over 25 years experience in small business management, marketing, ecommerce and digital marketing across a range of service niches including retail, ecommerce and home services.

Industry Experience: Hotels & Hospitality, Sports Supplements, 24 Hour Gyms, Retail, Photography, Ecommerce & Home Services.

Special Skills: Photography, Online Presence Optimisation, Conversion Rate Optimisation and SEO. General business and marketing consulting.


Nick is a super talented graphic designer who is adds his creative flair to all projects whether that be website design, copywriting or branding and logo design. Nick has over five years experience managing fast casual restaurants and his vertical specialisation is Fast Casual Restaurants.

Industry Experience: Fast Casual Restaurants, Food Trucks.

Specialisation: Graphic Design, Branding, Style Guide Creation, Brochure & Menu Design, Video Production, Voiceovers.


  • Copywriting.

  • Conversion Rate Optimisation (CRO).

  • Search Engine Optimisation (SEO).

  • Branding & Style Guides.

  • Ecommerce Optimisation.

  • Marketing Strategy.

  • Email Marketing Strategy.

  • Branding & Positioning.

  • Website Design & Building.

  • Online Presence Optimisation.

  • Social Media Video Production.

  • Customer Experience Consulting.

  • Business & Marketing Strategy.

  • Process Automation & Improvement.

The new website looks sensational. Chris did everything from picking the template to integrating it with our booking system. He also handled all the technical side of changing from our old site and optimised all the words for Search Engines.
— Brad Gibson, Oval Motel Bendigo


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The Sharper Hotel Marketing podcast was released weekly on Monday from Brisbane, on iTunes, Stitcher and SoundCloud in 2017. Hosted by Chris Jack and Nick Smith, it gave small hoteliers free strategies and solutions to attract and delight more guests. Listen to all the past episodes on SoundCloud.