Hotel Marketing



Chris Jack

Chris Jack

Chris has fifteen years experience in branding, marketing, ecommerce, digital marketing and conversion rate optimisation, and four years specialising in hotel marketing.


  • Strategic branding and digital marketing for independent hotels in the APAC region.

  • Content marketing and content strategy consulting relevant to your hotel including blogging, YouTube channel, Instagram and Facebook.

  • Reputation management including TripAdvisor, Google Reviews etc.

  • Branding and positioning development for your hotel.

  • Guest experience consulting and improvement through immersive, on-site and online audits of your hotel at every step of the guest journey.

  • Website design and conversion rate optimisation/UX design with emphasis on clarifying your messaging and increasing leads or ecommerce sales.

  • Website hosting, domain name and DNS management.

  • Copywriting in all forms such as website, emails, blogs etc.


Based in Hobart, Australia Nick is a super talented graphic designer, branding consultant, social media expert, musical composer and writer with a rare combination of both creative design skills and common sense analytical skills.

Nick is an associate consultant at Locus Focus and has been working with Chris since 2013, and is available for services and consulting related to:

  • Social media management (Facebook, Instagram).

  • Content writing (blogs, social media posts, copywriting).

  • Website design using Squarespace and Wordpress.

  • Logo design and style guide development (including fonts, colours and usage).