Product is all the physical stuff in your hotel that impacts on guest experience. Chris discusses exactly what "product" is and its relationship to service, and how together this makes up "Guest Experience".
Chris also discusses a Gallup poll that indicated exactly what areas guests wanted improving in terms of product within hotels. Finally he provides a number of "quick wins" or suggestions for improving your hotel product.
Listen to the podcast below.
Links from the show:
Chris Jack is the editor of Locus Focus and a professional hotel photographer based in Brisbane with over 20 years experience in digital marketing. He also hosts the weekly "Sharper Hotel Marketing" podcast.